Mischief

Background

Mischief, an apparel brand that has gained popularity since its launch in 2017, has played an important role in the evolution of the apparel and lifestyle industry. In this context, awareness of an online presence is key to reaching and interacting with a wider range of customers. In 2017, Mischief responded to this change by releasing their e-commerce website. This decision reflects the brand’s understanding of the importance of being present in the digital world. In the construction of their website, Mischief chose WordPress as their technology platform.

Approach

This case study journey begins by tracking the history and development of Mischief since 2017. Focus is given to key moments, fashion trends, and brand evolution. This analysis provides important context to understand Mischief’s decision to release an e-commerce website at the same time.

Next, attention is paid to the selection of WordPress as the Tech Stack. The reasons behind choosing this platform are explored, including advantages such as ease of use, flexibility, and extensive community support.

The design and user experience (UX) aspects of Mischief’s website were evaluated in depth, covering layout, colors, and navigation. The UX strategies implemented to improve the customer experience during the purchase journey were also the focus of the analysis.

Furthermore, this case study examines the e-commerce functionality of Mischief’s website. Specific features, such as product catalogs, payment systems, inventory management, and social media integration, are analyzed by considering the role of WordPress and custom plugins like WooCommerce.